An entrepreneur who aims to change the concept of remittance
Customer-Centric Product Management: Key Principles Across the Lifecycle
Product management is centered around being customer-centric, meaning that the needs and preferences of the customer should guide every decision made throughout the product life cycle. This involves deep understanding of customer needs, creating user personas and empathy maps, making data-driven decisions, implementing feedback loops and iteration, and collaborating with cross-functional teams.
Design Thinking in Product Management: Putting Users at the Center of the Process
Design Thinking is a user-centric approach to product management that prioritizes empathy, collaboration, and experimentation. It consists of five key stages: empathize, define, ideate, prototype, and test. By putting users at the center of the process, Design Thinking ensures that products meet their needs and desires.
Meesho co-founder Sanjeev Barnwal an Android fan, floored by Google Pixel's camera skills
From using smartwatches to monitor heart rates, to utilising YouTube as a source of tech knowledge and updates, Meesho co-founder Sanjeev Barnwal reveals how he boosts his productivity and well being through tech.
Innovative Problem-Solving and Creativity: Igniting Innovation for Success
In today's rapidly evolving world, the ability to innovate and solve problems creatively is crucial for individuals, businesses, and societies. Innovative problem-solving involves finding novel approaches to tackle unprecedented challenges, while creativity generates original ideas and envisions unexplored possibilities.
Limited edition Vespa, designed by Justin Bieber, can be your at Rs 6.45 lakh
Piaggio Vehicles, the Indian arm of the Italian auto manufacturer Piaggio, has unveiled its JUSTIN BIEBER X VESPA edition at a price tag of RS 6,45,690 lakh. The scooter features a white palette, with a tone-on-tone branding aesthetic.
WPP is open to buying firms in India for AI push
WPP, the world's largest advertising group, is interested in acquiring Indian companies to strengthen its artificial intelligence (AI) capabilities, according to CEO Daniel Hulme. Generative AI use will enhance ideation and production, and Hulme said concerns surrounding IP infringement and data privacy were being addressed by WPP.
Level up your social media game! Microsoft Designer's AI feature will help you design your posts in seconds
Microsoft said that with the new AI tech at the core, Designer will simplify the creative journey of users by helping them get started with the augment creative workflows.
Trailer Park Group acquires Mumbai-based creative agency White Turtle Studios
The deal will allow Trailer Park to expand its geographic reach and in-market capabilities to serve global media, entertainment, gaming, and technology clients with locally produced creative solutions.
Abu Dhabi's Hub71 looks to house more Indian startups
In the last one year, the platform has attracted and supported startups at different stages of growth from sectors such as fintech, artificial intelligence, software development and healthtech from many countries, including India.
Marketing needs to lead with creativity, not technology
MX Player appoints Suresh Menon as the Content and Creative Head for MX Studios
IdeateLabs appoints Lokesh Shah as VP - Brand Solutions
Shah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.
IdeateLabs elevates Porus Jose to CCO, strengthens creative leadership with two new appointments
Vrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function.
2020 KPMG Ideation Challenge (KPMGIC): A student challenge like no other
The KPMG Ideation Challenge (KIC) (formerly known as KPMG Innovation and Collaboration Challenge (KICC)) is one of the largest global business case study competitions organised by KPMG- a professional services firm.
Time to upskill: Recruiters will look for creativity, emotional intelligence, originality in 2022, says WEF
A WEF report says that skills in demand today are likely to be outmoded in the next 5 years.
More and more new-age firms are setting up in-house creative teams
The upside of it is a quick turnaround time, more control over content & easy access to all company verticals.
Getting creative: SMEs need to build and sustain an innovative workplace
The ability to 'generate, catch and implement ideas' for tangible gain is the hallmark of an innovative organization.
Lowe Lintas Bangalore bags creative account of TVS Sport
Advertising agency Lowe Lintas Bangalore today said it has bagged the creative account of two-wheeler auto firm TVS Motor's popular brand TVS Sport.
Five ways to promote creativity at work
The world runs on great ideas, which make for unique stories, concepts and campaigns that make people sit up and take notice.
Adobe India unveils Creative Cloud for individuals, enterprises
Adobe launched its popular 'Creative Cloud' service for individuals and enterprises in India targeting professional freelancers, students and small and medium businesses (SMBs).
Five ways to encourage your team to come up with ideas
Creative success cannot be measured by mass appeal. When it becomes part of KRA, the company has found metrics to harness best.
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